Branding · Logo Design

A logo is not a logo. It's a system.

A real identity ships as a system: primary mark, monogram, horizontal and stacked lockups, social avatar, favicon, and color variants. Built in proper geometry so it scales from app icon to billboard without falling apart.

Start a Logo Project All Branding
1.5x
Lockups

One mark. Five contexts. All ready to ship.

You'll get every variant your team will actually need — without three rounds of "can you make it work for our LinkedIn header?"

Brand Primary lockup
Brand Reverse
Brand Stacked
Avatar
Built to scale

Reads at 16 pixels. Reads at 16 feet.

Every mark we ship is tested in the smallest browser favicon and at billboard resolution. If it doesn't work at both, we don't ship it.

16 PX
32 PX
64 PX
128 PX
200 PX
What's delivered

Every file your team will ever need.

Marks

  • Primary mark
  • Monogram / submark
  • Wordmark
  • Horizontal and stacked lockups
  • Square social avatar
  • Favicon set

Color variants

  • Full color
  • One-color black
  • One-color white / reverse
  • Knockout / outline
  • Brand color on dark

File formats

  • SVG (web, scalable)
  • PNG (transparent, multiple sizes)
  • PDF (print)
  • EPS (legacy print)
  • ICO and Apple touch icons
  • Social-platform exports