What is schema markup, in plain English?

Schema markup is a small block of code you add to your site that tells Google and AI engines what your business is, what it offers, where it is, and what it answers. It's the difference between Google guessing about you and Google knowing about you.

Is the Schema Generator free?

Yes — 100% free, no signup, unlimited use. Everything runs in your browser; nothing is sent to a server.

Does schema help me get cited by ChatGPT and Perplexity?

Yes. AI engines parse structured data the same way Google does. Pages with clean LocalBusiness, FAQ, and Organization schema are far more likely to be cited inside AI-generated answers.

Will this pass Google's Rich Results test?

Yes. The output follows Schema.org's required and recommended properties for each type and validates in Google's official Rich Results Test.

Where do I paste the schema?

Inside the <head> of each relevant page. LocalBusiness schema goes on your homepage and contact page. FAQ schema goes on FAQ pages. Service schema goes on service pages. Breadcrumb schema goes on every page.

Do I need to know how to code?

No. Fill in the form, copy the result, paste it into your site builder's custom-head section. Most CMS platforms (WordPress, Squarespace, Shopify, Webflow) have a custom head field exactly for this.

Free tool · No signup · Live preview

Schema markup for your business — generated and validated in seconds.

The cheapest SEO ranking lift most local businesses are missing. Fewer than 15% of small business sites we audit have schema implemented correctly. This tool fixes that — pick a type, fill the form, copy the JSON-LD, paste it into your <head>. Done.

Inputs

Business name

Business type

Pick the most specific subtype Google supports for your category.

Website URL

Phone

Description

Street address

City

State

ZIP

Country

Price range

Logo URL (optional)

Hours

Use 24-hour format. Leave both blank for "closed."

Live JSON-LD

schema.json — paste inside <script type="application/ld+json">

Valid JSON-LD. Test against Google's Rich Results before you ship. Open Rich Results Test ↗

How to install it

Three steps. Five minutes. Permanent ranking lift.

Copy the JSON-LD

Hit the Copy button above. The full block is now on your clipboard, ready to paste.

Paste into your <head>

Wrap it in <script type="application/ld+json">…</script> and place it inside the <head> of the page it describes. WordPress users: Yoast, Rank Math, or a Custom HTML block all work.

Validate & ship

Run your URL through Google's Rich Results Test. If it passes, you're live. Re-validate after any visible content change.